Open Source
Books, videos, articles, and resources I recommend on product management.
Books I recommend in the field of product management. I share summaries of some as presentations. I recommend reading the English editions — they improve comprehension and help you master the terminology.
Introduction to Product Management
Inspired
Marty Cagan
The bible of the industry explaining the core principles of product management and how to build products that truly create value.
The Lean Product Playbook
Dan Olsen
A step-by-step actionable guide offering a practical framework for finding product-market fit.
Product Manager's Survival Guide
Steve Haines
A comprehensive reference resource covering everything from first steps as a PM to long-term career development.
Product Culture
Measure What Matters
John Doerr
The book explaining the OKR goal-setting system used by Google and large companies, connecting business strategy to concrete outcomes.
Empowered
Marty Cagan
The sequel to Inspired, explaining how to build strong product teams and create a genuine product culture.
The Product-Led Organization
Todd Olson
A deep dive into the PLG model where the product — not sales — is the engine of growth, and what organizational transformation this requires.
Evidence Guided
Itamar Gilad
A book presenting the GIST framework, offering practical ways to make evidence-based product decisions.
Continuous Discovery Habits
Teresa Torres
Proven methods and practical techniques for making customer discovery a continuous, sustainable habit.
Product Led Growth
Wesley Bush
A guide to PLG strategies with an in-depth look at freemium and self-serve growth models.
Company Management
The Principles of Scientific Management
Frederick Taylor
The classic 1911 work by the father of scientific management that laid the foundations of modern work organization.
The Practice of Management
Peter Drucker
The foundational reference by Drucker, the father of modern management thinking, that fundamentally shaped management practice.
High Output Management
Andrew Grove
The classic work by Intel CEO Grove on management philosophy, productivity, 1:1 meetings and leadership.
People Management
Radical Candor
Kim Scott
A book explaining how to give honest feedback while showing genuine care — and how this makes you a stronger leader.
Leaders Eat Last
Simon Sinek
An inspiring resource on building trust-based teams and what true leadership really means.
From Product Companies
How Google Works
Eric Schmidt
An inside look at Google's growth strategy, the management of smart creatives, and its innovative company culture.
Working Backwards
Colin Bryar
A book about Amazon's product development processes, the PR/FAQ method and its customer-centric culture.
No Rules Rules
Erin Meyer & Reed Hastings
A book about Netflix's high-performance culture, no-rules management philosophy and the balance between freedom and responsibility.
Invent and Wander
Walter Isaacson
A portrait of visionary thinking, tracing the steps Jeff Bezos took while building Amazon and Blue Origin.
The HP Way
David Packard
A classic by Silicon Valley pioneer Packard on company culture, management philosophy and innovation.
For Startups
The Lean Startup
Eric Ries
The book that introduced the build-measure-learn loop and the MVP concept, fundamentally transforming the startup world.
Girişimci Kapital
Mustafa Ergen
One of the rare Turkish-language resources explaining the startup ecosystem in Silicon Valley and the world of venture capital.
The Hard Thing About Hard Things
Ben Horowitz
A candid book about making tough decisions, managing a company in crisis and what real leadership actually looks like.
Framework Books
Jobs to be Done
Anthony Ulwick
A book offering a deep explanation of the JTBD framework, which asks what 'job' customers hire products to do.
Demand Side Sales 101
Bob Moesta
A guide that makes the JTBD perspective practical for understanding sales and purchase decisions from the customer's point of view.
Change by Design
Tim Brown
A resource from IDEO's founder explaining the design thinking approach and creative problem-solving processes.
Product Classics
Start With Why
Simon Sinek
The book introducing the Golden Circle model, showing how successful leaders and companies inspire by starting with the question 'why'.
Hooked
Nir Eyal
A book presenting the Hook model, explaining how products that keep users coming back again and again are designed.
Atomic Habits
James Clear
The personal development bestseller explaining the cumulative power of small habits and how to drive lasting behavior change.
Design
The Design of Everyday Things
Don Norman
The masterpiece of the UX field, explaining the principles of user-centered design through everyday objects.
Don't Make Me Think
Steve Krug
The most readable introductory resource in UX, distilling web usability down to intuitive design principles.
User Research
Just Enough Research
Erika Hall
A concise guide making user research practical and accessible, with a strong emphasis on asking the right questions.
Product Research Rules
Aras Bilgen
A valuable resource from a Turkish researcher explaining the fundamental rules and methodologies of product research.
Interviewing Users
Steve Portigal
A book deeply covering user interviews, teaching the nuances of collecting high-quality qualitative data.
Reference Books
The Four Steps to the Epiphany
Steve Blank
The foundational academic resource that systematized the customer development process and inspired the lean startup movement.
The Innovator's Dilemma
Clayton Christensen
One of the most important classics in technology strategy, explaining why disruptive innovation causes even large, successful companies to fail.
Bonus
Cracking the PM Interview
Gayle McDowell
A comprehensive guide to prepare for product manager interviews, packed with sample questions and answer frameworks.